2 Oct 2013

Dissertation; Fashion Branding

I’m currently working on my dissertation at the moment, and I would really appreciate your help by answering these questions.

1. When you see this brand symbol for Chanel what do you automatically think about the brand? 

2. Which one would you like to buy and describe why you would like to buy it and describe why you wouldn't purchase the other  ?



3.  In terms of brand awareness, which of the following influences you to buy into a fashion brand?

a) seeing a celebrity wearing it.

b) Brand heritage.

c) Brands association with luxury. 

d) Story of the brand, that engages you.

4. When you buy into your favourite brand do you feel you create your identity/Ideal lifestyle through it,  if so; how do you feel you create your identity from this?